FROM IDEA TO IMPACT
2025 Annual Appeal Accelerator Program
Launch Your Most Successful Year-End Campaign Yet​
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Join our 4-month, done-with-you cohort program and get everything you need to plan, write, and launch a high-impact appeal, while cultivating and stewarding meaningful donor relationships.
The virtual program includes:
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✔ Interactive cohort trainings
✔ 1:1 expert coaching
✔ Peer-to-peer learning opportunities
✔ Customizable templates
✔ Hands-on support from start to finish​
COHORT KICKS OFF SEPTEMBER 18
Raise more. Connect deeper. End the year strong.
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Annual Appeals Can Be Hard,
Until You Have the Right Plan
You want a strategic, values-aligned approach but aren’t sure how to translate your mission into messaging that inspires giving.
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Your team has great intentions, but not enough resources or a clear plan to coordinate year-end efforts across channels.
Without the right design and marketing support, your appeal letters, emails, and social posts fall flat instead of inspiring action.
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You’re juggling so many priorities that donor cultivation and stewardship slip through the cracks.
If you’re nodding along, you’re not alone.
Executive Directors, or Development Staff seeking to achieve year-end strategy with applicable tools and transferable skills to strengthen fundraising beyond December.
Communications & Marketing Leads ready to create cohesive, compelling campaigns across print, email, and social media.
Board or Fundraising Committee Members who want to actively contribute to year-end results with confidence.
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This Cohort is Uniquely Designed For:
Every Module is Built for Action
We have curated four months of expert-led trainings, personalized coaching, graphic design support, peer learning, and quick-touch access to experts so you’re not just learning, you’re implementing.
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You’ll get:
✔ Four, 90 min live Zoom trainings – Learn proven strategies and tools
✔ Four, 30 min 1:1 coaching sessions – Tailored feedback, strategies, and guidance for your organization
✔ Access as needed to office hours – Quick check-ins to answer questions and keep you on track
✔ Optional peer exchange opportunities – Learn from other members of the cohort and gain exclusive access to our LinkedIn group to share, ask questions, and stay motivated
If you wish to pay via check or require an invoice, please email us at accelerator@theroracollective.com.​​​​
Module 1
Laying the Foundation
for Year-End Success
Date: Thursday, September 18
11:00 AM – 12:30 PM PST
Module 1:
Laying the Foundation for Year-End Success
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Thursday, September 11 | 11:00 AM – 12:30 PM PST
Focus: Build your campaign’s foundation: align goals, timelines, and donor segmentation before creating content.
Coaching Support: 30 minute 1:1 session (September 22–26) to refine goals, segmentation, and infrastructure.
Deliverables: Campaign planning worksheet, donor segmentation guide, guided self-assessment with customized report.
15-min drop-in office hours.
Module 2
Master Impact-Driven
Messaging & Storytelling
Date: Thursday, October 2
11:00 AM – 12:30 PM PST
Module 2:
Master Impact-Driven Messaging & Storytelling
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Thursday, October 2 | 11:00 AM – 12:30 PM PST
Focus: Craft compelling appeals that connect emotionally, align with donor motivations, and work across channels.
Coaching Support: 30-min 1:1 session (Oct 17–24) to review and edit appeal drafts, and message alignment.
Deliverables: Appeal writing guide, segmented message matrix, live edits on appeal drafts.
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15-min drop-in office hours.
Module 3
Multi-channel
Campaign Execution
Date: Thursday, November 6
11:00 AM – 12:30 PM PST
Module 3:
Multi-Channel Campaign Execution
Thursday, November 6 | 11:00 AM – 12:30 PM PST
Focus: Launch your campaign with consistent messaging, optimized giving platforms, and a clear rollout plan.
Coaching Support: 30-min 1:1 session (Nov 10–14) to finalize rollout, review donation flow, and troubleshoot.
Deliverables: Optimized giving page review, Canva templates for all channels, campaign QA checklist.
15-min drop-in office hours.
Module 4
Stewardship, KPI Review,
and Donor Retention
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Date: Thursday, January 15
11:00 AM – 12:30 PM PST
Module 4:
Stewardship, KPI Review & Donor Retention
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Thursday , January 15 | 11:00 AM – 12:30 PM PST
Focus: Strengthen donor relationships post-campaign and use data to guide future success.
Coaching Support: 30-min 1:1 session (Jan 26–30) to design stewardship workflows, segment follow-up, and debrief campaign performance.
Deliverables: Stewardship plan, KPI dashboard, post-campaign cultivation recommendations.
15-min drop-in office hours.
Get Certified!
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Participants who complete the From Idea to Impact: 2025 Annual Appeal Accelerator Program will receive a Certificate of Completion, recognizing their mastery of proven strategies to plan, launch, and grow a successful annual appeal. This credential showcases their readiness to drive fundraising results with clarity, confidence, and impact.